Impreza – WordPress Website and WooCommerce Builder

Latest version 9.5 released on October 21, 2026.
Impreza Changelog & Update History

Impreza — AI-ready WordPress & WooCommerce Theme

Impreza is a multipurpose WordPress theme with its own visual builder (Live Builder), full WPBakery compatibility, a built-in MCP server for AI assistants, and GDPR and accessibility features out of the box. Pay once, get lifetime updates.

AI Assistant (MCP server)

• Connect Claude, ChatGPT, Cursor or any MCP-compatible client
• 40+ tools: create and edit pages, headers, menus, grid layouts, colors, typography, button styles
• Shareable preview links before applying changes
• Built-in LLM documentation for AI agents

Live Builder & WPBakery

• Front-end visual editor with undo/redo and responsive editing
• Full compatibility with WPBakery Page Builder — edit the same page in both
• 90+ builder elements, Section Templates library, Favorites
• Display Logic: 14 condition types on any element
• Dynamic values and ACF integration

Theme Builder

• Header Builder with 4 layouts per device, sticky and transparent states
• Page Templates for posts, pages, products, archives, search results and authors
• Grid Layout Builder with 65+ templates
• Reusable Blocks, Popups, Off-canvas panels

Design System

• Global colors, 30 color schemes, dark mode for visitors
• Text Styles, Button Styles, Field Styles
• Fluid headings, variable fonts, 1,900+ Google Fonts, custom font upload
• 10,000+ icons (Font Awesome 5 Pro + Material)

GDPR & Accessibility

• Local Google Fonts, embeds blocked until consent, cookie notice
• Keyboard navigation, focus outline, skip links, ARIA labels

Performance

• Auto Optimize: single CSS/JS bundle with only used components
• Used-icons-only, lazy loading, database cleanup, filter caching

WooCommerce

• 15+ shop elements, product/cart/checkout/account templates
• Faceted filters, quick view, wishlist, side cart
• WooCommerce Multi Currency and Bulk Editor included

Templates & Demos

• 60+ pre-built websites, 150 page templates, 285 section templates
• Setup Wizard with partial import and “start from scratch”

Multilingual

• WPML and Polylang compatible, RTL-ready, translated into 10 languages

For agencies & developers

• White Label, role-based access (Live Builder, templates for Editors), maintenance mode
• Child theme, PHP hooks, config overrides, WP-CLI commands

Included premium plugins: WPBakery Page Builder, Slider Revolution 6, FileBird PRO, WooCommerce Multi Currency, WooCommerce Bulk Editor.

Pre-sale FAQ

1. Can I try Impreza before buying? Yes — Test Drive gives you a free temporary site with full admin access.
2. Do I need an AI subscription? No. The MCP server is included; you connect the AI assistant you already use.
3. Does it work without WPBakery? Yes. Live Builder works on its own, and pages stay compatible with WPBakery.
4. Is it GDPR-friendly? Yes: local fonts, consent-gated embeds and privacy-first forms are built in.
5. How long are updates provided? Updates are free for the lifetime of the theme.